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Delk Project:
Task - design company folder and leave behind for 70 year old pest control company with central valley location. Update image. Subcontracted through NEW RULES MARKETING, customer very happy with humorous bug illustration, retro detective show look, technical drawing of wasp. Customer received so many compliments on packet, he purchased outdoor advertising using the same images.
Comment: it's really important for the entire company to "buy in" to the marketing campaign. Marketing encompasses much more than logo design, websites, signs or ads. Marketing includes all the customer experiences such as how the phones are handled, billing, what the building looks like, in addition to the products and services. It's a team effort: the best designs and most clever advertising cannot overcome bad service or products. Branding loyalty is not based on graphics; it's merely an association in the customer's mind with positive experiences over time. My customer has to not only like what I produce, but also has to like marketing. Otherwise, the materials end up stored somewhere and are not used.
I am just small cog in this wheel, but I try to match myself with functional groups who are take marketing seriously and see that it is everyone's responsibility to serve the marketing goals. My success is dependent on my client's success.
That is the scenario when marketing contributes to a company's success. It is a common problem for marketing to be resisted inside the company, perceived as a waste of money, or jealousy over the prestige and attention the marketing team receives.
Mark Benda of Moulding Masters is a creative guy with a great customer handling skills. His hard to get Diamond Certification score was well above the requisite, and his policy of providing meticulous service, finishing the jobs quickly and getting out of the customer's home leaving behind a beautiful job ensure referrals and repeat business.
Mark's philosophy is to make his customer's happy and to enjoy his work. He treats customers and employees well, and creates an environment where excellent results are a matter of habit.
Irene Deem Creative Services provides photography, video and web design services.
This is an annual non-profit volunteer event I contribute to every year, putting in about 200 hours time. It's a great event promoting the Arabian horse breed, introducing the public to the horses and encouraging them to get involved with this historic and beautiful animal.
We sell promotional banners at this event to cover our costs and I am always proud of the beautiful display of these gorgeous animals. I especially admire the breeders whose deep commitment benefits everyone else in the industry. The breeders carry the heaviest expenses and take the greatest risks. It's really for the breeders that I do my small part. I work with a great committee and we all are tired but happy when the event is over.
Our 2006 plans include a special competition on Saturday night and a barn party - Drop by June 9-11 at the Cal Expo.
I confess I don't consider this work. It's just an excuse to be around horses!
I grew up with horses and am one of those people who always looks to see what kind of horse is in a horse trailer and will go hundreds of miles out the way to drive past a favorite ranch. When I was a little girl we would sit on the fence and hope some one would let us cool out their horse. We would ride just about anything even when we had horses or our own, and were truly sad when the sun went down and we had to go in for dinner. Equestrian sport is simply a great life, loving God's creatures and living close to the land. It's the best anti-dote to the office I know, and I am always happy to leave my computer and go spend time with horses. Horse people are down to earth; they cope but they also have spirit, imagination and the courage to take risks.
Sharon Camarillo is a neighbor and I do her annual wine label. Now Sharon is making her own wine - a nice chianti - for her annual classic. One of the nicest people in the business, make a point of finding Sharon at one of her events.
A Contract Research Organization and non-profit research foundation specializing in perioperative medicine and cardiac anesthesia research. IREF is associated with the world recognized research group, the Multicenter Study of Perioperative Ischemia (MCSPI).
If you ever want to think about who to thank for your safe recovery through surgery, it is the perioperative studies people. Images at left show illustrations of molecular biology lecture on the inflammatory cascade and a non-invasive by-pass procedure.
EquestronTM
Equestron TM hired Irene Deem Creative Services to create visuals for the product launch of their new diangostic system for equine veterinary use. Project included logo development, diagnostic screens for device, illustrations of the device, anatomical drawings, and illustrations of veterinary use of equipment in the field. Concept and visuals are proprietary information owned by EquestronTM; any use is strictly prohibited.
With 200 corporate sponsors the American Diabetes Association partnered with the American Academy of Ophthalmology to help train physicians to identify diabetic eye disease and refer for timely laser treatment, and to train the diabetic patient population to understand the need for timely intervention and preventive measures such as tighter control of blood sugars. The project was funded in part by the NIH, and saved thousands of people not only from blindness, but reduced their risks for other diabetic complications as well.