USA Equestrian Federation in Lexington Kentucky, the national governing body for horse sport in the United States, conducts yearly research to update and maintain demographic profile of its 70,000 members and on site audiences attracted to equestrian sports.
Industry statistics indicate that the majority of participants are female. While the average age is 39 years, participants range from young children to senior citizens.
_ The average household income of members was $134,000 compared to $55,000 for all households in the U.S. 40 percent report an individual income in excess of 150,000 a year.
_ The average net worth of members was $955,000.
_ Over half of all members were married, college graduates, and employed in managerial or professional positions.
_ 81 percent own their residence outright, with an average value of $520,000 and 15% own an additional second home.
_ 55 per cent of the automobiles owned were new last year
_ Total consumer expenditures annually: 41.8 billion.
_ 43 percent travel on airlines more than 16 times per year.
_ 78 percent are members of frequent flyer programs.
_ 97 percent hold one or more credit cards.
_ Average number of Equestrian competitions participated in each year : 14
_ Average number of horses owned: 5
Irene Deem Creative Services equestrian sports marketing division brings together the businesses and community organizations targeting the equestrian market and members of the equestrian community seeking sponsors.
Samples of fundraisers and product promotions are seen above.
Click here for more information on the demographics and business opportunities.
