Irene Deem Equestrian Graphics and Photography

My Equine Marketing services include photography, web & print graphics and equestrian sport marketing packages. I have a special interest in expanding public awareness of equestrian sport, through increased sponsorship and participation. I am a member of the NATIONAL SPORTS MARKETING NETWORK.

The US Equestrian Industry is a $39 billion industry, a $4 billion industry here in California. Sponsorship opportunities are available in a wide range of sports and events at the local, state, national or international level. Visit our sister site www.eqsportsmarketing.com for further information.

My business policy is to develop brands that are original and memorable for my clients. Please scroll down to see samples of collateral developed for clients. Demographics for the US Horse Industry are presented at the bottom of the page.

I look forward to working with you!

With his silver color and expressive eyes, EVENING SHAIDE has served as breed ambassador at the Western States Horse Expo where visitors have asked to purchase our banner of him marching boldly through time. The Baron Antoine-Jean Gros painting of Napoleon mounted on his Arabian stallion Morango of the famous El Naseri Stud, at the Battle of the Pyramids shows us how successfully the breed characteristics have been preserved. Many artists have painted Arabian horses through the centuries, fascinated not only by their external beauty, but by the courage and character the breed has demonstrated as a war horse. Visit www.eveningshaide.com

A series of ads for Rainbow Equus Meadows. The clever tag line was provided by owners Edgar & Susan Schutte. Ads appear in the American Hanoverian and Oldenburg Journal, Warmbloods Today, The Plaid Horse, HorseTrader Magazine and others.

The Schuttes will enjoy the first World Equestrian Games to be held in the US this year, watching the offspring of their stallion Landkönig, Lantinus, who is the FEI's #1 world ranked jumping horse.

YouTube video of Lantinus competing at CHIO Aachen Grand Prix 2009 with Dennis Lynch.

www.RainbowEquusMeadows.com

EQUESTRIAN SPORT DEMOGRAPHICS USA Equestrian Federation in Lexington Kentucky, the national governing body for horse sport in the United States, conducts yearly research to update and maintain demographic profile of its 70,000 members and on site audiences attracted to equestrian sports.

Industry statistics indicate that the majority of participants are female. While the average age is 39 years, participants range from young children to senior citizens.
_ The average household income of members was $134,000 compared to $55,000 for all households in the U.S. 40 percent report an individual income in excess of 150,000 a year.
_ The average net worth of members was $955,000.
_ Over half of all members were married, college graduates, and employed in managerial or professional positions.
_ 81 percent own their residence outright, with an average value of $520,000 and 15% own an additional second home.
_ 55 per cent of the automobiles owned were new last year
_ Total consumer expenditures annually: 41.8 billion.
_ 43 percent travel on airlines more than 16 times per year.
_ 78 percent are members of frequent flyer programs.
_ 97 percent hold one or more credit cards.
_ Average number of Equestrian competitions participated in each year : 14
_ Average number of horses owned: 5

Source: www.usef.org

US HORSE INDUSTRY STATS

(source: National Economic Impact of the U.S. Horse Industry, http://www.horsecouncil.org/nationaleconomics.php)

Highlights of the national study include:

There are 9.2 million horses in the United States.
4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators.
2 million people own horses.
The horse industry has a direct economic effect on the U.S.of $39 billion annually.
The industry has a $102 billion impact on the U.S.economy when the multiplier effect of spending by industry suppliers and employees is taken into account. Including off-site spending of spectators would result in an even higher figure.
The industry directly provides 460,000 full-time equivalent (FTE) jobs.
Spending by suppliers and employees generates additional jobs for a total employment impact of 1.4 million FTE jobs.
The horse industry pays $1.9 billion in taxes to all levels of government.
Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.
Over 70% of horse owners live in communities of 50,000 or less.
There are horses in every state. Forty-five states have at least 20,000 horses each.

DEEM CREATIVE offers great deals for horse show managers and equestrian event planners, and invites fund raisers to investigate the proven, high power capacity of the equine industry to promote charities. I am retired from a career in human clinical trials and have participated in international and national public health campaigns and understand the procedural, ethical, legal and fiscal issues of non profits. There is a mutual benefit between the horse event world and non profits with a proven track record. The most successful equestrian events are those which support charity. The charity brings a wider audience to equestrian sport, and equestrian sport brings in high dollars to the charity and - most importantly - IT IS THE RIGHT THING TO DO.

Examples: www.hamptonclassic.com; This is one of the biggest and most successful shows and are innovating by introducing horse-less competitions in jumping and singing the National Anthem; benefiting JUSTWORLD INTERNATIONA; http://www.scottsdaleshow.com/club-info/index.html which benefits March of Dimes, Make-A-Wish Foundation and the Phoenix Children's Hospital; the Menlo Park Circus Club show raised $500,000 last year (in a down economy!); visit http://www.menlohorseshow.com/.

I would like to thank all my clients for the opportunity to work with them.

PRICING GUIDELINES*:

Photo shoots start at $250 for a half day (does not include price of prints and limited to 4 horses; additional horses are $50 each.)

Layouts usually run between $65 to $150 depending on complexity

Logos start at $200

Websites start at $1000 for 5 pages, additional charges for FLASH animations, branding, logo design.

Event Planning, Fund Raising and Signage for Large Events are priced individually.

Terms and Conditions
Proof Reading: All content of ads for print or internet must be proof read and approved by the customer.
Trade Secrets, Concepts, Practice Protocols obtained from Deem Creative by any process are covered by NON COMPETE and NON DISCLOSE agreements. DeemCreative provides branding that is customized for each client and protected by intellectual property laws.
Artist's Rights: Irene Deem retains all rights to all works produced. Pricing and use fees vary.

*Prices subject to change.

Thank you for your interest in Irene Deem Creative Services. If we can be of service call us at 707-869-3751 or email irenedeem@comcast.net

Successful equestrian events have 4 common elements:

community support
fund raiser for charity
excellent sponsor relations
year round business plan

Let me help you organize a business plan to increase visibility, sponsorship and participation in your equestrian event.

IMPORTANT: Don't forget our Equine Charities and Educational Institutions

Please take the time to learn about EMERGENCY PREPAREDNESS, a course offered at UC Davis, you will find it worthwhile and it may save your life and your horses' lives. Click here. I hope you will consider donating to UC Davis and get involved in one of their many worthwhile projects.