Right: Collateral for Jesse Saldana Training done by Irene Deem

Web Design, Farm Brochure & Photography

Right: Logo for Coleal Arabian Horse Farm,
breeders of Eden C, National Champion.

My Equine Marketing services include photography, web & print graphics and equestrian sport marketing packages. I have a special interest in expanding public awareness of equestrian sport, through increased sponsorship and participation. I am a member of the NATIONAL SPORTS MARKETING NETWORK.

The US Equestrian Industry is a $39 billion industry, a $4 billion industry here in California. Sponsorship opportunities are available in a wide range of sports and events at the local, state, national or international level. Visit our sister site www.eqsportsmarketing.com for further information.

My business policy is to develop exciting, memorable brands that deliver a high return on investment. Please scroll down to see samples of collateral developed for clients. Demographics for the US Horse Industry are presented at the bottom of the page.

I look forward to working with you!

PS Please be sure to visit my new PHOTO BAGS page for exciting promotional bags in luxurious leather and microfiber.

I would like to thank all my clients for the opportunity to work with them.

PRICING GUIDELINES*:

Photo shoots start at $250 for a half day (does not include price of prints and limited to 4 horses; additional horses are $50 each.)

Layouts usually run between $65 to $150 depending on complexity

Logos start at $200

Websites start at $1000 for 5 pages, additional charges for FLASH animations, branding, logo design.

Event Planning, Fund Raising and Signage for Large Events are priced individually.

Terms and Conditions
Proof Reading: All content of ads for print or internet must be proof read and approved by the customer.
Trade Secrets, Concepts, Practice Protocols obtained from Deem Creative by any process are covered by NON COMPETE and NON DISCLOSE agreements. DeemCreative provides branding that is customized for each client and protected by intellectual property laws.
Artist's Rights: Irene Deem retains all rights to all works produced. Pricing and use fees vary.

*Prices subject to change.

Thank you for your interest in Irene Deem Creative Services. If we can be of service call us at 707-869-3751 or email irenedeem@comcast.net

Successful equestrian events have 4 common elements:

• community support
• fund raiser for charity
• excellent sponsor relations
• year round business plan

Let me help you organize a business plan to increase visibility, sponsorship and participation in your equestrian event.

IMPORTANT: Don't forget our Equine Charities and Educational Institutions

Please take the time to learn about EMERGENCY PREPAREDNESS, a course offered at UC Davis, you will find it worthwhile and it may save your life and your horses' lives. Click here. I hope you will consider donating to UC Davis and get involved in one of their many worthwhile projects.

Deem Creative Equestrian Projects
Mouse over thumbnails to view images

OUTDOOR SPONSOR BANNERS are exciting and versatile promotions. Thank you to FARRAR INSURANCE and CHERYL BLACK REALTOR for sponsoring the Arabian Presentation at the Western States Horse Expo. Cheryl liked her banner so well she use the image for her business card and her real estate lawn signs, shown below.

Horses are very compelling images, people love them!

Incorporate horse imagery into your marketing campaign and discover HORSE POWER!

Most of our clients are happy to allow use of their horse's images in ads in the interest of promoting equestrian sport and recreation.

Contact us at 707-869-3751 or email irenedeem@comcast.net.

EQUESTRIAN SPORT DEMOGRAPHICS USA Equestrian Federation in Lexington Kentucky, the national governing body for horse sport in the United States, conducts yearly research to update and maintain demographic profile of its 70,000 members and on site audiences attracted to equestrian sports.

Industry statistics indicate that the majority of participants are female. While the average age is 39 years, participants range from young children to senior citizens.
_ The average household income of members was $134,000 compared to $55,000 for all households in the U.S. 40 percent report an individual income in excess of 150,000 a year.
_ The average net worth of members was $955,000.
_ Over half of all members were married, college graduates, and employed in managerial or professional positions.
_ 81 percent own their residence outright, with an average value of $520,000 and 15% own an additional second home.
_ 55 per cent of the automobiles owned were new last year
_ Total consumer expenditures annually: 41.8 billion.
_ 43 percent travel on airlines more than 16 times per year.
_ 78 percent are members of frequent flyer programs.
_ 97 percent hold one or more credit cards.
_ Average number of Equestrian competitions participated in each year : 14
_ Average number of horses owned: 5

Source: www.usef.org

US HORSE INDUSTRY STATS

(source: National Economic Impact of the U.S. Horse Industry, http://www.horsecouncil.org/nationaleconomics.php)

Highlights of the national study include:

• There are 9.2 million horses in the United States.
• 4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators.
• 2 million people own horses.
• The horse industry has a direct economic effect on the U.S.of $39 billion annually.
• The industry has a $102 billion impact on the U.S.economy when the multiplier effect of spending by industry suppliers and employees is taken into account. Including off-site spending of spectators would result in an even higher figure.
• The industry directly provides 460,000 full-time equivalent (FTE) jobs.
• Spending by suppliers and employees generates additional jobs for a total employment impact of 1.4 million FTE jobs.
• The horse industry pays $1.9 billion in taxes to all levels of government.
• Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.
• Over 70% of horse owners live in communities of 50,000 or less.
• There are horses in every state. Forty-five states have at least 20,000 horses each.

Sponsorships, advertising and public relations opportunities are limitless in the equestrian industry, across the country in a highly diverse demographic.

From the grass roots charm of county fairs and 4H groups to high profile international competitions, the industry offers multi level marketing opportunities.

We invite you to participate!