Irene Deem Equestrian Graphics and Photography

My Equine Marketing services include photography, web & print graphics and equestrian sport marketing packages. I have a special interest in expanding public awareness of equestrian sport, through increased sponsorship and participation. I am a member of the NATIONAL SPORTS MARKETING NETWORK.

The US Equestrian Industry is a $39 billion industry, a $4 billion industry here in California. Sponsorship opportunities are available in a wide range of sports and events at the local, state, national or international level. Visit our sister site www.eqsportsmarketing.com for further information.

My business policy is to develop brands that are original and memorable for my clients. Please scroll down to see samples of collateral developed for clients. Demographics for the US Horse Industry are presented at the bottom of the page.

I look forward to working with you!

 

irene deem EQUINE PHOTOGRAPHY
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Irene Deem Equine Photography and Graphics
Magazine Ads and Stallion Cards using Deem Creative PHOTOGRAPHY & GRAPHICS
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Irene Deem Equine Photography and Graphics
Client: Evening Shaide Arabian Stallion owned by Linda Von Rotz; YouTube Promo for Arabian Stallion Evening Shaide. Website, DVD graphics and brochure by Deem Creative. Photography by Jeff Little and Dominque Cognee. Video by Jeff Little. www.EveningShaide.com
People often ask me why I do both photography and graphics, and why I don't specialize in equine alone. The reason is that I believe the equestrian industry has great marketing inside the industry, but not enough marketing directed to the new sponsor or horse owner. By integrating my equine services with my other commercial services I hope to see some networking across industries . Demographics for the US horse industry are at the bottom of this page.
Evening Shaide photo by Jeff Little
Jeff Little Photo
Evening Shaide graphic by Deem Creative
With his silver color and expressive eyes, EVENING SHAIDE has served as breed ambassador at the Western States Horse Expo where visitors have asked to purchase our banner of him marching boldly through time. The Baron Antoine-Jean Gros painting of Napoleon mounted on his Arabian stallion Morango of the famous El Naseri Stud, at the Battle of the Pyramids shows us how successfully the breed characteristics have been preserved. Many artists have painted Arabian horses through the centuries, fascinated not only by their external beauty, but by the courage and character the breed has demonstrated as a war horse. Visit www.eveningshaide.com
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Evening Shaide Website by Irene Deem
Deem Creative PHOTOGRAPHY AND GRAPHICS
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Website design for EVENING SHAIDE
www.EveningShaide.com
Deem Graphics for Rainbow Equus Meadows

A series of ads for Rainbow Equus Meadows. The clever tag line was provided by owners Edgar & Susan Schutte. Ads appear in the American Hanoverian and Oldenburg Journal, Warmbloods Today, The Plaid Horse, HorseTrader Magazine and others.

The Schuttes will enjoy the first World Equestrian Games to be held in the US this year, watching the offspring of their stallion Landkönig, Lantinus, who is the FEI's #1 world ranked jumping horse.

YouTube video of Lantinus competing at CHIO Aachen Grand Prix 2009 with Dennis Lynch.

www.RainbowEquusMeadows.com

Rainbow Equus Meadows ad by Deem Creative
Rainbow Equus Meadows ad by Deem Creative
Visit EVENING SHAIDE on YouTube and Facebook.
Becker Show Banners
BECKER TRAINING STABLES enjoys outdoor banners at shows to draw traffic to their barn.
Custom Wine labels
CUSTOM WINE LABELS are another exciting way to promote at horse shows, fund raisers and barn parties.
Website design, email broadcasts designed for MARINA ARABIANS. We cannot take credit for the very creative website text - BEAUTIFULLY written by journalist owner MARSHA THOMPSON. The site features an aquatic theme with sparkling beads from a jeweled show halter by ARABIAN FANCY.
Elements from MARINA ARABIANS project.
Promoting your horse is almost as much fun as showing it! MARINA ARABIANS hat below and Marsha showing Majjesta MA.
MARINA ARABIANS promo
Splash page FLASH animation for HJ FAMOSO, website done by Deem Creative. www.HJFamoso.com.
Farrar Insurance banner by Deem Creative
Farrar Insurance Banner
Deem Equestrian Graphics and Photography
OUTDOOR SPONSOR BANNERS are exciting and versatile promotions. Thank you to FARRAR INSURANCE and CHERYL BLACK REALTOR for sponsoring the Arabian Presentation at the Western States Horse Expo. Cheryl liked her banner so well she use the image for her business card and her real estate lawn signs, shown below.
Cheryl Black banner by Deem Creative
Cheryl Black Lawn Sign by Deem Creative
5 x 3 foot outdoor banner
24 x 24 inch lawn sign
Cheryl Black Business Card
Business Card
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Horses are very compelling images, people love them!

Incorporate horse imagery into your marketing campaign and discover HORSE POWER!

Most of our clients are happy to allow use of their horse's images in ads in the interest of promoting equestrian sport and recreation.

Contact us at 707-869-3751 or email irenedeem@comcast.net.

Dakota FA by Irene Deem
Dakota FA by Irene Deem
Dakota FA, Arabian Stallion
Equestrian Sport Sponsor Exchange

EQUESTRIAN SPORT DEMOGRAPHICS USA Equestrian Federation in Lexington Kentucky, the national governing body for horse sport in the United States, conducts yearly research to update and maintain demographic profile of its 70,000 members and on site audiences attracted to equestrian sports.

Industry statistics indicate that the majority of participants are female. While the average age is 39 years, participants range from young children to senior citizens.
_ The average household income of members was $134,000 compared to $55,000 for all households in the U.S. 40 percent report an individual income in excess of 150,000 a year.
_ The average net worth of members was $955,000.
_ Over half of all members were married, college graduates, and employed in managerial or professional positions.
_ 81 percent own their residence outright, with an average value of $520,000 and 15% own an additional second home.
_ 55 per cent of the automobiles owned were new last year
_ Total consumer expenditures annually: 41.8 billion.
_ 43 percent travel on airlines more than 16 times per year.
_ 78 percent are members of frequent flyer programs.
_ 97 percent hold one or more credit cards.
_ Average number of Equestrian competitions participated in each year : 14
_ Average number of horses owned: 5

Source: www.usef.org

US HORSE INDUSTRY STATS

(source: National Economic Impact of the U.S. Horse Industry, http://www.horsecouncil.org/nationaleconomics.php)

Highlights of the national study include:

Sponsorships, advertising and public relations opportunities are limitless in the equestrian industry, across the country in a highly diverse demographic.

From the grass roots charm of county fairs and 4H groups to high profile international competitions, the industry offers multi level marketing opportunities.

We invite you to participate!

 

Service for Fund Raisers, Event Planners and Horse Show/Rodeo Managers

Event Planning Services by Deem Creative
Joao Serra Coelho by Irene Deem

JOAO SERRA COELHO is a Portuguese Cavaliero who trains horses in the classic tradition of MARIALVA, which is described by Sylvia Loche in her book DRESSAGE, THE ART OF CLASSICAL RIDING. Sponsorship opportunities are available for his bloodless bullfighting program. See Joao on YouTube.

Visit www.LosAcres.com

Los Acres
Deem Equestrian Photography and Graphics
Outdoor Banner for Los Acres 5 x 3 feet
Sharon Camarillo Wine Label by Deem Creative

DEEM CREATIVE offers great deals for horse show managers and equestrian event planners, and invites fund raisers to investigate the proven, high power capacity of the equine industry to promote charities. I am retired from a career in human clinical trials and have participated in international and national public health campaigns and understand the procedural, ethical, legal and fiscal issues of non profits. There is a mutual benefit between the horse event world and non profits with a proven track record. The most successful equestrian events are those which support charity. The charity brings a wider audience to equestrian sport, and equestrian sport brings in high dollars to the charity and - most importantly - IT IS THE RIGHT THING TO DO.

Examples: www.hamptonclassic.com; This is one of the biggest and most successful shows and are innovating by introducing horse-less competitions in jumping and singing the National Anthem; benefiting JUSTWORLD INTERNATIONA; http://www.scottsdaleshow.com/club-info/index.html which benefits March of Dimes, Make-A-Wish Foundation and the Phoenix Children's Hospital; the Menlo Park Circus Club show raised $500,000 last year (in a down economy!); visit http://www.menlohorseshow.com/.

In 2006I was honored to co-chair the Region 3 Breed Presentation at the Horse Expo with Region 3 President Deborah Johnson. It was an opportunity to work with some of the top Arabian horses and trainers in the country, and the experience was inspiring. Please take time to enjoy photos and the story of the event by clicking here.
Custom Wine Label for Sharon Camarillo by Deem Creative.
Goodpasture Mare Page
Goodpasture website by Deem Creative
Equine Non Profits
Deem Equestrian Photography and Graphics
Web Design for Goodpasture Andalusians & Friesians

I would like to thank all my clients for the opportunity to work with them.

PRICING GUIDELINES*:

Photo shoots start at $250 for a half day (does not include price of prints and limited to 4 horses; additional horses are $50 each.)

Layouts usually run between $65 to $150 depending on complexity

Logos start at $200

Websites start at $1000 for 5 pages, additional charges for FLASH animations, branding, logo design.

Event Planning, Fund Raising and Signage for Large Events are priced individually.

Terms and Conditions
Proof Reading: All content of ads for print or internet must be proof read and approved by the customer.
Trade Secrets, Concepts, Practice Protocols obtained from Deem Creative by any process are covered by NON COMPETE and NON DISCLOSE agreements. DeemCreative provides branding that is customized for each client and protected by intellectual property laws.
Artist's Rights: Irene Deem retains all rights to all works produced. Pricing and use fees vary.

*Prices subject to change.

Thank you for your interest in Irene Deem Creative Services. If we can be of service call us at 707-869-3751 or email irenedeem@comcast.net

Irene Deem Equine Photography & Graphics
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Lifetime
EVENING SHAIDE "models" for LifeTime Lumber, who have used his image in ads and in their sponsorship banner.

Successful equestrian events have 4 common elements:

Let me help you organize a business plan to increase visibility, sponsorship and participation in your equestrian event.

IMPORTANT: Don't forget our Equine Charities and Educational Institutions

Please take the time to learn about EMERGENCY PREPAREDNESS, a course offered at UC Davis, you will find it worthwhile and it may save your life and your horses' lives. Click here. I hope you will consider donating to UC Davis and get involved in one of their many worthwhile projects.

RainbowEquusMeadows Mobile Ad
Rainbow Equus Meadows Mobile Ad
Rainbow Equus Meadows Mobile Screen
Mobile Screen for Rainbow Equus Meadows
Equestrian Page Photography Button
Equestrian Page Graphics Button
Equestrian Page Equestrian Button
Equestrian Page Email Button
Arabian Horse Rescue